I value honesty and transparency.
Let’s have a real conversation about where you are and where you want to be.
UNDERSTAND YOUR FINANCIAL FUTURE
Wherever you are in life, I don’t tell you what to do. I educate you on why we are making these decisions together.
WE DO THINGS DIFFERENTLY
We want you to know exactly what it will cost for the value you will receive.
UNDERSTAND THE PROCESS
What I will do, how I will do it, and what you will get. Together we will make informed decisions that suit your life.








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Choose a plan that's right for you
Express | $3,400
- Meetings: 1
- Written Plan: You Keep Track of Action Items
- Communications: As Available
- Updates: $480 / Hour, As Needed
- Income and Expenses: Simple Review
- Net Worth: Snapshot
- Savings: General Recommendations
- Taxes: Review Return
- College: Cost and Savings Plan
- Retirement: "On Track" Review
- Investment Review: Recommended Allocation (Stock vs. Bonds)
- Insurance: Not Included
- Estate Planning: Not Included
- Investment Management: Not Included
- Specific Trade Recommendations: Not Included
Comprehensive | $6,800
- Meetings: 5+ Meetings
- Written Plan: Summary of all our Meetings & Analysis
- Communications: As Available
- Updates: $480 / Hour, As Needed
- Income and Expenses: Review Paystub, Tax Withholding and Full Expense Review
- Net Worth: Snapshot
- Savings: Specialized Plan
- Taxes: Plan for Future Taxes (Roth Conversion, Tax-Saving Strategies, etc)
- Insurance: Review Life, Auto, Home, LTC, Health and Umbrella
- College: Specific Saving and Investing Recommendations
- Retirement: Review Multiple Scenarios, Provide Recommendations
- Investment Review: Specific Allocation per Account and Recommended Trades
- Estate Planning: Review Will, Trusts, POA, Beneficiaires
- Investment Management: Not Included
- Accountability: Not Included
Full Service | $12K/Year+
- Meetings: Unlimited, Anytime
- Written Plan: All Year Monitoring
- Communications: Within 24 hours
- Updates: Constant Monitoring and Updating
- Included: Everything in Comprehensive
- Investment Management: Manage your investment accounts for you so you don't have to pick funds, rebalance or track.
- Investment Monitoring: Monitor all your accounts, including employer retirement plans, all year long.
- Accountability: Monitor all areas of your Financial Plan to ensure everything is implemented on time each year.
- Action Items: I reach out to you when things need to happen.
- Tax Return Review: Review your tax return to ensure you are maximizing all your deductions
- Tax Estimates: Review current year tax planning strategies.
We'll enjoy the process together
Exploration, Goals and Aspirations
Visualize Future Scenarios
Review Recommendations
Implementation and Monitoring
We'll enjoy the process together
Exploration, Goals and Aspirations
Visualize Future Scenarios
Review Recommendations
Implementation and Monitoring
HOURLY
Do you have a question that needs an answer?
A Few Common Questions
The three packages differ in depth, number of meetings, and whether MFA manages your investments for you.
- Express ($3,400): One meeting – A net worth snapshot including income and expense review, general savings guidance, tax return review, college cost planning, a retirement “on track” check, and a recommended stock-versus-bond allocation. Insurance, estate planning, and investment management are not included.
- Comprehensive ($6,800): Five or more meetings plus a written plan documenting the analysis – Adds paystub and withholding review, forward-looking tax strategy such as Roth conversions, a full insurance review (life, auto, home, long-term care, health, umbrella), specific college saving recommendations, multiple retirement scenarios, account-level allocation with recommended trades, and review of your will, trusts, POA, and beneficiaries.
- Full Service ($12K/year+): Everything in Comprehensive, plus ongoing accountability to ensure the plan is tracked and implemented. MFA can manage your investment accounts, monitor all accounts including employer retirement plans year-round, review your tax return and current-year tax estimates, respond within 24 hours, and hold you accountable to the plan by reaching out when something needs to happen.
A useful rule of thumb 👍: Choose Express for a second opinion, Comprehensive for a real plan you’ll implement yourself, and Full Service if you’d rather hand the ongoing work over to someone else.
“Fee-only” and “fiduciary” are two different things, and both matter. Fiduciary means they are legally obligated to act in your best interest. Fee-only means there’s no product commission quietly pulling in another direction. Many advisors are one but not the other.
Full Service pricing does scale with complexity.
Typical situations: your RSUs have become a meaningful share of your net worth; you have kids approaching college and a mortgage and a retirement date you’ve never actually modeled; you have accounts scattered across three former employers; or your finances are basically fine but nobody has ever confirmed that for you.
It’s likely not the right fit if you’re looking for stock picking, market timing, or someone to hand your money to without a conversation about your life first.
The Comprehensive package includes investment advice without management: a specific allocation for each account and the exact trades recommended, which you then place yourself. Express includes only a general stock-versus-bond allocation recommendation.
Morton Financial Advice follows a four-phase process:
- Exploration, goals, and aspirations – What you actually want your money to do, before any numbers get run.
- Visualize future scenarios – Reviewing where you are today and modeling how different choices play out.
- Review recommendations – Walking through the recommendations and the reasoning behind each one, together.
- Implementation and monitoring – Making sure the plan actually gets done, and tracking it over time. (Full Service only)
MFA’s approach is educational rather than prescriptive. You should understand why a recommendation makes sense for your situation, not just be handed a directive.
Only about 25% of U.S. financial advisors hold the CFP® designation, which requires coursework, a comprehensive exam, experience, and a fiduciary commitment.
The value tends to be highest when consequential, hard-to-reverse decisions are in play, such as equity compensation and its tax treatment, Roth conversion timing, how much insurance is actually enough, whether a retirement date is realistic, and funding college without derailing retirement. Mistakes in those areas are expensive and often quiet for years.
Flat-fee pricing also makes the math easy to check. You know the cost up front and can weigh it against what you’re getting, rather than watching a percentage come out of your portfolio indefinitely.
There’s no preparation required and nothing to bring. If it’s a fit, Mike will recommend a package and quote the exact fee before any engagement begins. If it isn’t, he’ll say so.
